Sponsorship Prospectus – 2026 Festival for Peace; Friends of Kimono


Building upon the success of the 2025 Festival for Peace, this year’s programme continues to celebrate Japanese culture, fashion, and performing arts. The 2026 series introduces:

  • Friends of Kimono (The inaugural event: 18 April 2026)　–　A seasonal cultural assembly devoted to the appreciation of kimono and traditional attire. Activities include guided neighbourhood walks to showcase Kimono with the members of the public. As the event gains moment and depending on support, we anticipate incorporate performances and lectures for the public to enjoy on top of the kimono display. 

    Announcement
    Time Table

  • Festival for Peace (Autumn 2026)　–　Our main annual event designed to showcase Japanese arts, fashion, dance, and music to a diverse audience in London.

    Last Year's Teaser


Sponsorship Opportunities

Supporting Friends of Kimono 2026 and Festival for Peace 2026 offers your brand a unique opportunity to reach a culturally engaged audience in London

 

Benefits

  • Digital exposure
    Your logo featured on event websites and social media channels - including posts on our ezenjapan instagram with 47k followers.
  • Direct engagement with a targeted audience
    Present your brand to be seen by Japanese residents in London as well as individuals with an affinity for Japanese culture during the events.
  • Collaborative photo opportunities
    Work with participants wearing kimono for product photography, promotional materials, or social media campaigns, capturing culturally rich and visually striking content.
  • Brand visibility and on-site presence
    Showcase your brand through event signage, displays, and other branding opportunities through promotional material both printed and digital, as well as featuring on flyers on the day. Festival for Peace is scene by approximately 25,000 people at Angel Central with an additional 10,000 people on Camden Passage.

 

Examples of Sponsorship Involvement

  • Product provision to participants
    Provision of your products as an appreciation to participants and performers of our events (Provide your products as gifts to participants and performers. No financial contribution is required for this option.).

  • Print promotion
    Advertisement placement at our events both in print and digital platforms (£500 sponsorship to feature company logo).

  • Event On-site activation
    Opportunity to operate a PR stall in Camden Passage during the event (£1500 sponsorship to hold a PR stand).

 

2025 Highlights (Reference)

Date: 7 September 2025 | 11:00–18:00
Venues: Camden Passage, Angel Central, No. 23 Camden Passage (Exhibition)

Key Highlights:

Parade for Peace Red Carpet Catwalk (live streamed)

Japanese Market, Fashion & Designer Showcases

Dance Workshops: Salsa, Bachata, Ballet, Contemporary

Cultural Demonstrations: Kimono Showcase, Origami, Japanese Fan Dance

Exhibition: Ashes to Blossoms: 80 Years after Hiroshima

The 2025 festival attracted both local and international attention, with multi-platform coverage including a live YouTube stream.


The 2025 edition of Festival for Peace was made possible with the generous support of our valued partners, including:

      

 

Contact

For partnership inquiries and further information, please contact:
info@ezenfoundation.org